Helping Customers Generate New Business
January 10th, 2026 by admin
Leading MTSP Enhances Customer Profitability Above and Beyond Technology Solutions
NE and Central PA Contrast, a leading managed technology services provider (MTSP), announced the expansion of its customer success strategy through its strategic partnership with Connect Outbound — a team redefining how modern businesses generate growth in the age of automation and AI. The partnership reflects Contrast’s ongoing mission to help customers not only protect their technology but also grow their revenue.
As AI transforms sales and marketing, many companies have become obsessed with automation and volume. But the most successful organizations know that relationships — not algorithms — build businesses. While typical lead generation strategies rely on massive numbers and often lead to unqualified prospects or compliance violations, Connect Outbound was founded upon an entirely different approach. Instead of blasting out cold calls or mass emails, Connect Outbound designs precision outreach campaigns that reflect each client’s brand voice, values, and goals. Their approach combines proven outreach methods with the human warmth and professionalism that today’s AI-saturated market is missing. Connect Outbound began by supporting Members of the Technology Assurance Group (TAG), a coalition of more than 150 technology companies representing over $1 billion in annual transactions. Within just a few years, the company grew from an idea into a 27-member team and is on track to double in size next year.
“Our secret wasn’t just better technology — it was better people,” said Ryan Mulvany, CEO of Connect Outbound. “We bring in ambitious, coachable college students, mentor them, and help them develop both personally and professionally, then provide them with a full-time opportunity when they graduate to accelerate their careers. That growth mindset flows directly into every client relationship we manage, which is important when we act as an extension of your inhouse team, embodying winning values.”
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